this was the most important set of Apple announcements in years read more http://goo.gl/cJgg6Q There wasn’t a lot of buildup beforehand, but today’s Apple keynote turned out to be the most important for publishers in years. (To be clear, there have been many more important Apple announcements for Apple. But this was the most important Apple announcement for news organizations since at least 2011, I think.)
In two hours, Apple killed off its previous home for news apps on iPhone and iPad; announced a brand new home for news orgs (though, importantly, not for news apps); integrated individual local news stories deep into iOS; and made Apple Watch news apps substantially more powerful and useful. Whew!
Here’s what journalists and publishers need to know.
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